Our service area includes, but is not limited to the following communities:
- Sugar Land
- Clear Lake
- The Woodlands
- College Station
- San Antonio
The Upside and Downside of Word-of-Mouth Marketing
Word of Mouth Marketing (WOMM) is a form of promotional campaign that relies on the advice and personal recommendations of people that we know and trust.
Like its literal meaning, word-of-mouth marketing spreads from one person to another outside of a formalized setting, without heavy intervention by advertisers.
A recommendation from someone familiar and trust-worthy is the easiest path to a product sale, link or new subscriber. Why? Because recommendations are generally perceived as incentive-free. Whereas advertisers have a profit-motive, your cousin Sally doesn't benefit if you try her shampoo or consider her favorite store.
If you want to sell more products, get more affiliate commissions or just gain more new readers or supporters for your website, word of mouth marketing is one the most powerful ways to do so. What better way to spread your brand than to have an army of supporters constantly talking about or referencing it online or offline, through conversations or links?
Besides, it's free.
So what could possibly be the downside to a type of marketing that considered more powerful, trust-worthy and yet, cheaper than any other?
You have no control over it.
This is why customer service is so important.