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The TV Commercial
Probably the most obvious use of video in business is a television commercial for broadcast or cable. These can be 30 seconds or 30 minutess depending upon how much air time you can afford.
The air time is generally the most expensive part of the equation, however you can get some deals on this. TV air time is a commodity and the prices fluctuate in a true supply and demand fashion. Also, the further out you're willing the buy air time, the less expensive it is. And there are package rates and frequency discounts available. The secret to a good TV ad campaign or any kind of advertising for that matter is repetition. Quick, what's the number one hamburger chain in the country? Is it because they serve such great hamburgers? It's because of the consistency of not only their hamburgers, but also their advertising.
From 30 seconds to 30 minutes, television advertising has proven an effective way to reach a massive audience.