Trade Shows  Bekins Van Lines solved the problem of getting qualified buyers to its trade show booth by sending a six-minute video with cover letter and a business reply card to 270 prospects, three weeks prior to the show. According to a company spokes-person, those who received the video "came looking specifically for our booth an wanted to talk more about the message of the video." Bekins secured business from approximately 85 percent of the visitors who had seen their video and visited their booth. You can also use a looping video to play in your trade show booth. It's much more entertaining eye-catching than brochures alone.