SCRIPTWRITING Every great video project begins with a great script. In fact, most projects are accomplished in two phases. The scriptwriting phase identifies your target audience and determines the purpose of your video. The key to a successful production is keeping it simple and limited to a solitary goal or intent. This is where a well thought-out script can save you money during the production phase, since it outlines exactly what visuals, voice-over narration or special effects will be needed. It will also ensure that your audience understands the story you're trying to tell and the message you want to convey. This is also where you can experiment with different ideas for your video before committing a lot of time and money in case they don’t work out as expected. Clients may wish to write their own script. Or if you hate facing that blank page, take advantage of our in-house scriptwriting services. Producer Sherry Carter has written scripts for over 50 local television commercials, and was a finalist in a national screenwriting competition. She has had her work published in newspapers and a short story was published in a regional literary magazine.