Sales Materials  Crathen & Smith manufactures corrugated machines and packaging equipment. The company produces four to five sales videos each year. Their four-man sales force now conducts their sales calls after the prospect has seen a video and requested preliminary price quotes. "In most cases, we avoid having to make a trip because the customer comes to us, or visits one of our installations," says Marketing Manager James R. Cuzzo. Sales cycles have decreased from nine months to about 90 days, and the company has witnessed a $30,000 per year savings in sales travel expenses.