Define Your Target Audience Who's going to see your video? Clients or employees? Sales and Marketing Managers or Corporate Executives? Company Presidents or Office Assistants? Are they young? Old? Ready to act now? Or indifferent? Although video made for each of these target audiences might convey the same idea, their style, message, content, mood, and even quality will likely vary. Define your target audience and then do a little research as to what motivates them. Your selection of settings, music background, flashy special effects or simple straight cuts and fades will be geared towards what your target audience wants to see, what makes them pay attention and listen, and what their internal motivating factors are. Keep in mind that these various decisions will affect your video's budget. Want to know more? Download our "Business of Business Videos" 15-plus page report to help you plan your next production