The Star Video Productions Direct Response Advertising Process TV advertising is a powerful medium. Nearly 100% of homes and many other public places have televisions. And with the proliferation video on the internet, there are more chances than ever to communicate with potential customers. TV advertising still reaches a huge audience and continues to generate profitable results. The key is in knowing how to effectively use television advertising and video promotion. Here’s how we approach a successful direct response advertising campaign: Strategic Development We take the time to learn about you, your product, your target customer and how your customer interacts with your product. Next, we set the goals, objectives and budgets for your campaign. We define your unique positioning and brand. Then we determine the status of infrastructure to support your campaign Media Planning We use this phase to set goals and objectives, analyze markets, stations, formats, dayparts and more. We develop a test market campaign – then negotiate and purchase media. We review the test campaign and plan, negotiate and execute a larger scale rollout and then monitor station accountability and conduct post buy analysis. Creative Development We define your target customer (demographics, personality profiles, etc.) and develop creative positioning based on your customer needs and wants We handle the full production from copywriting, production, post-production and distribution. If you are thinking about advertising with video, let the experienced professionals at Star Video Productions make your campaign a success. Call us for a free consultation. No pressure, just friendly people who love to help companies succeed with their marketing and advertising. Call 281 690-4280.