Grab their attention In today's fast-paced jam-packed world, everyone has the exact same amount of one commodity. Time. 168 hours of it per week. If you want someone to invest a little of their precious time with you, you've got to promise them they're going to get something in return: fun, or knowledge or something that is going to improve their lives. Use words to paint a compelling picture of what you're offering. Behold the power of verbs to create action. And remember that with movies, you want to show rather than tell. For example, if you're selling hearing aids that are so tiny as to be unseen, don't TELL the viewer how tiny they are. SHOW someone getting ready for a night on the town and zoooooom way in on the teeny tiny hearing aid. Because if a picture is worth a thousand words, what is full motion, color video and sound worth?